Employment

Asolo Repertory Theatre seeks a qualified, collaborative, innovative, data-inspired leader for the position of Marketing & Communications Director. This is a thrilling opportunity to lead marketing for a major American theater in a critical point in its and the nation’s history.

About Asolo Rep

Now in its 62nd season, Asolo Rep is recognized as one of the premier professional theatres in America and one of the largest in the Southeastern United States. One of the few select theatres in the nation that performs in true rotating repertory, Asolo Rep’s highly skilled acting company and extensive artisanship bring to life this unique performance method that gives audiences the opportunity to see multiple productions in the span of a few days. Asolo Rep presents up to ten productions each season including contemporary and classic works and provocative musical theatre experiences. A theatre district in and of itself, Asolo Rep is committed to expanding its reach into the community, furthering its collaboration with the best theatre artists working in the industry today and cultivating new artists through its affiliation with the FSU/Asolo Conservatory for Actor Training. Under the leadership of Producing Artistic Director Michael Donald Edwards and Managing Director Linda DiGabriele, Asolo Rep’s ambitious theatrical offerings and groundbreaking education and community programming engage audiences and ensure its lasting legacy for future generations.

Vision Statement

Enrich lives through compelling theatrical experiences created in a collaborative and adventurous environment.

Mission Statement

Engage and inspire audiences with extraordinary theatrical experiences created with vision, passion, and artistry and enhanced by deeply integrated education and community engagement programs.

Overview of Position

A member of the Asolo Rep leadership team, the Marketing & Communications Director administers the activities of a full-service in-house agency responsible for marketing, branding, public relations, sales, customer service, and front-of-house operations for the organization. These activities attract an annual audience (prior to the Covid-19 shutdown) of over 100,000, generate earned revenue upward of $5 million, and contribute to the success of fundraising and education department objectives.

The Marketing & Communications Director is essential to conversations about critical institutional issues that have lasting impact for the organization and the industry. This person possesses a sensitivity to and appreciation for the art form that drives a desire to ensure that the work of the department reflects the vision for the theatre.

The Marketing & Communications Director reports to the Managing Director and works closely with the Producing Artistic Director as well as the artistic team. The Marketing & Communications Director collaborates closely with other departments to advance the organization’s long-term and day-to-day interests. The Marketing & Communications Director supervises the marketing and patron services (box office and front-of-house) department and manages outside agencies and contractors.

Detailed Responsibilities

The Marketing & Communications Director plays the lead role in a broad range of data-inspired, detail-oriented, and deadline-driven activities that extend the Theatre’s influence. Responsibilities include but aren’t limited to:

• Align artistic ambition with savvy creative services that effectively build the Theatre’s brand and the brand of each production in the marketplace in order to deliver a positive brand experience to all guests that engenders support for the institution
• Develop and carry out a comprehensive communications strategy and plan to establish and achieve goals for branding, public relations, sales, and community awareness
• Develop subscription, single ticket, membership, group, and other ticket programs and campaigns to identify, cultivate, attract, steward, and retain audiences from year to year
  • Optimize sales and revenue through goal-setting, yield management and pricing
  • Administer multi-channel campaigns to include database marketing, direct mail, telemarketing, e-commerce, and media planning
  • Project and budget subscription and single ticket revenues based on historical sales trends; set and manage pricing; maximize revenue by implementing dynamic pricing strategies in coordination with overall organizational goals
  • Execute innovative audience development strategies with a focus on increasing patron loyalty, maximizing revenue, and increasing audience diversity
  • Develop reporting and analytics to generate key sales, financial, and statistical analyses to effectively track sales and financial performance
• Employ industry-leading digital strategies and tools that extend the Theatre’s reach to the broadest potential audience
• Directly manage the activities of six full-time staff members, including the Associate Marketing Director, Public Relations Manager, Graphic Design Manager, Graphic Design Associate, Video/Media Associate, Marketing Associate, and Ticket Services Manager
• Partner with the Development Director to provide marketing and communications services that help achieve objectives for annual fund, planned giving, capital fundraising, and other fundraising programs
• Partner closely with the Muriel O’Neil/Community Foundation of Sarasota County Education & Engagement Director to help achieve the Theatre’s education objectives
• Oversee marketing for the FSU/Asolo Conservatory for Actor Training productions
• Manage an audience development committee of the Board of Trustees and contribute to Board activities
• Develop essential partnerships with organizational colleagues and peers within the community and industry that expand the Theatre’s reach and impact
• Lead the Theatre’s research efforts to maintain a culture inspired by data, with relevant key performance indicators
• Develop and oversee an annual marketing & communications budget of $1 million

The Marketing & Communications Director

The preferred candidates will demonstrate:

• Intellectual curiosity, drive, and enthusiasm
• A record of progressive accomplishment in theatre, arts, or event marketing at a multi-million-dollar organization
• Dedication to long-term strategic planning in a fast-paced, deadline-driven, multi-task environment
• Demonstrated commitment to cultivating and managing a diverse staff with multiple areas of concern and competing needs
• Superlative communication skills, both in writing and interpersonally
• Proficiency in all facets of current digital advancement trends
• Superior analytical abilities and unwavering commitment to detail
• Experience with MS Office products (Word, Excel, PowerPoint, others)
• Experience with CRM systems; Tessitura experience a plus
• Maturity, steadiness, and a sense of humor
• The capacity to add value and perspective to organizational culture

An Exceptional Opportunity

Asolo Rep offers a competitive salary in the mid to upper $90,000 range and benefits including health, dental, and vision insurance, a 403(b) retirement plan with matching contributions, and paid vacation and sick leave. The Theatre provides a diverse, congenial, and supportive environment conducive to professional growth.

Asolo Repertory Theatre is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Applicants from populations underrepresented in the theater field are strongly encouraged to apply. All qualified applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.

Application Process

Robert Sweibel Arts & Culture Consulting is conducting this search on behalf of Asolo Rep.

Qualified individuals are invited to submit a resume plus an expression of interest (video, audio, written) that speak to interests, skills, accomplishments, and characteristics that distinguish the candidacy. Please, no phone calls.

Robert Sweibel Arts & Culture Consulting
350 Cabrini Blvd, 6J New York, NY 10040
Robertsweibel.com
[email protected]

Hiring Process

A review of prospective candidates will commence immediately and continue until the position is filled. All candidates of interest will be contacted. We regret that we’re unable to follow up with every candidate.

Every applicant’s materials will be reviewed by the Consultant. After reviewing all applications, the Consultant will conduct first-round interviews (to occur on a rolling basis) by phone or video. The Consultant will recommend applicants for further consideration to the Theatre’s Managing Director. Additional interviews with Asolo Rep staff and select Asolo Rep Board members, in a format to be determined but consistent from one candidate to another, then will be undertaken. The process will continue until an appointment is made.

Asolo Rep thanks you for your interest.