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Capital Projects


Our Plan


Asolo Rep’s Strategic Plan for Growth

Building our capacity to produce world-class theatre is at the heart of our Strategic Plan. Expanding our production facilities and modernizing our stage systems are key building blocks for our success, along with investments in new programmatic and administrative spaces. We’ve acquired new properties and invested in production upgrades, made possible with lead gifts from generous donors who believe passionately in our vision for the future.  Hand-in-hand with developing our capital infrastructure, we are building our endowment funds to protect and maintain our assets and support future operations to keep pace with the theatre’s artistic vision: World-class theatre. Made in Sarasota.


Through the Staging Our Future Capital Campaign, co-chaired by Larry and Debbie Haspel, Asolo Rep will:


  1. Fulfill the vision for the Robert and Beverly Koski Production Center Campus. With a major gift from Beverly Koski, Asolo Rep has acquired properties adjacent to our current facility in order to create a state-of-the-art production center. Here the country’s top theatrical artists will create the large-scale musical and dramatic works that Asolo Rep has become known for nationally. And we will leverage these new spaces to offer performance training for young people and other new programs for the community.  We are grateful for generous gifts and pledges from Margot and Warren Coville, the Muriel O’Neil Fund of Community Foundation of Sarasota County, Larry and Debbie Haspel, Carole Crosby, and Ron and Rita Greenbaum.
  2. Unlock the potential of the Herman and Sharon Frankel Asolo Rep Annex. This new property at the foot of our home campus, made possible by Herman and Sharon Frankel, features offices and a multi-purpose, open plan meeting space, creating a hub for creative collaborations and activities. Prominent new signage, made possible by Carole Crosby, will improve our visibility to Sarasota’s ever-increasing population of residents and seasonal visitors.
  3. Invest in upgrades in our home venue’s theatres, and public programming and administrative spaces. The Muriel O’Neil Fund of Community Foundation of Sarasota County Sound System, installed in the Mertz Theatre last season, will enhance our audience’s experience for seasons to come. Many other exciting venue improvements are envisioned to better serve our growing audience and our community.


Over the 2018-19 Season, we will unveil more of our vision for these capital projects, and an exciting array of naming opportunities. We need you, our loyal patrons and donors, to be part of Staging Our Future, to secure our legacy for generations to come.

To learn more about your role in our strategic plan and capital/endowment campaign, please contact Benjamin Luczak at 941-351-9010 x4700 or [email protected], or Angel Hissom at 941-351-9010 x4706 or [email protected].